Limited to 5 builds per month

Your competitor just booked an HVAC lead
seconds ago.That should be your job.

Impetus Studio helps HVAC companies capture more leads, respond instantly, recover missed calls, and book more jobs using AI-powered automation. We turn your website into a 24/7 salesman so you can focus on the work, not the chase.

See it live

A homeowner just found a local HVAC company on Google and submitted a form for emergency AC repair. Watch what happens next — automatically, with zero human involvement.

0:00 — Form Submitted
Lead captured. Tagged: Google Organic, AC Repair.
0:14 — AI SMS Sent
Speed-to-lead: 14 seconds.
0:38 — Lead Responding
AI qualifying: HVAC issue, urgency, availability.
1:15 — Qualified
Diagnostic scheduled. CRM updated.
1:42 — Booked
Form to appointment: under 2 minutes.
Peak Heating & Cooling
Revenue Engine
Live
System active

What you're watching

The Revenue Engine captured this lead the moment they hit submit. The AI is qualifying, gathering job details, and booking — all without a human touching anything.

The Problem

You're paying for HVAC leads.
Then letting them walk away.

Every HVAC company we audit has the same problem. Not a traffic problem. Not a design problem. A speed problem. When an AC goes down in the summer, homeowners don't wait. The data is brutal:

47hrs
The average business takes 47 hours to respond to a new lead. By then, your competitor has already booked the job.
Forbes
78%
of customers buy from the first local HVAC company to respond — regardless of price.
LeadConnect
391%
higher conversions when you respond within the first minute.
Velocify / Chili Piper
95%
of HVAC companies do not respond to leads within 5 minutes.
Valve+Meter
73%
booking rate when you respond via text in under 60 seconds. After 30 min? Just 4%.
DrivenResults Analysis, 2025

The Shift

A website is not a sales system.
An engine is.

The Digital Brochure Old Way

  • Looks nice, generates nothing
  • Leads hit a form and wait for hours
  • Follow-up depends on dispatch availability
  • No tracking — you guess what's working
  • Invisible on Google for AC repair queries
  • Missed calls = missed HVAC revenue, forever
  • You pay for ads, then lose the lead anyway

Revenue Engine Impetus

  • Built to convert — HVAC appointment booking optimized
  • AI receptionist for HVAC responds in < 60 seconds
  • Automated nurture sequences run 24/7/365
  • Live dashboard — every lead, source, and ROI
  • Local HVAC company SEO built into every build
  • Missed call text-back captures lost emergency leads
  • AI qualifies HVAC repairs before they reach dispatch

The System

What's inside the HVAC Revenue Engine

Four integrated layers that turn your online presence into an AI-powered lead generation machine that works while you're on the job site.

01

Conversion Architecture

A high-performance website built to do one thing: turn visitors into booked jobs. Every headline, button, and page is engineered around your highest-value HVAC services, like AC replacement and furnace repair. Designed for the homeowner who's searching at 10 PM with a broken AC that can't wait.

Strategy + Design + Build
02

AI Speed-to-Lead Infrastructure

The moment someone contacts you — form, call, or message — our AI receptionist for HVAC responds in under 60 seconds via SMS. No human needed. It engages the lead conversationally, answers their basic questions, gathers repair details, and moves them toward an appointment. This is your 24/7 HVAC response unit.

AI-Powered + Instant Response
03

Automated Follow-Up & Nurture

Missed call text-back. Multi-step SMS and email nurture sequences. HVAC maintenance reminders. Review requests after completed jobs. Database reactivation campaigns to sell tune-ups to old customers. Every touchpoint is automated — so no HVAC lead ever slips through the cracks again.

Automation + Retention
04

Pipeline Visibility & Local SEO

A live dashboard that shows every lead, where it came from, and what it's worth. Combined with foundational local SEO — Google Business Profile optimization, schema markup, and ranking for "emergency HVAC service" — so you start ranking where your customers are searching.

Analytics + SEO + CRM

The Value

What you're getting

Custom HVAC Revenue Engine WebsiteConversion-optimized, mobile-first, built for local HVAC search$5,000
AI Speed-to-Lead ReceptionistSub-60-second response to every HVAC lead, 24/7/365$2,500
Missed Call Text-Back AutomationCaptures 60%+ of emergency calls that would otherwise ghost$500
Automated Follow-Up & Nurture SequencesMulti-step SMS, HVAC appointment booking, review requests$1,500
Lead Pipeline DashboardLive visibility into every lead, source, and conversion metric$750
Local SEO FoundationGBP optimization, keyword targeting for AC & heating repair$1,500
AI Lead QualificationHVAC issues are pre-qualified before they reach dispatch$1,000
Onboarding + Strategy SessionMarket mapping, competitor analysis, conversion path planning$750
90-Day Revenue GuaranteeIf it doesn't pay for itself, I work free until it doesPriceless
Total System Value$13,500+

Investment

Simple, Premium Pricing

A straightforward structure justified by the revenue of recovering lost HVAC jobs. This is a revenue recovery operation, not a generic SaaS tool.

Setup Fee
Custom Build Fee
One-time investment to design, build, and install the complete HVAC Revenue Engine — custom site, AI speed-to-lead system, missed call text back, pipeline, and local SEO foundation.
Starting at $2,500 depending on scope. Covers everything in the value stack. Timeline: 3-4 weeks.
Management
Monthly Retainer
Ongoing optimization, AI tuning, local HVAC SEO growth, hosting, and performance monitoring. Your engine gets sharper every month.
$600/month base + 5% of the revenue the engine generates. The retainer scales on a percentage of your actual business — when you win, we win, so we're invested in growing with you, not charging you a flat fee no matter what.
Scale
Fleet Tier
For larger HVAC companies with multiple locations, advanced dispatch integration, and multi-truck fleet routing. Maximum lead conversion volume.
$1,500/month base + 5% of engine-generated revenue. Includes priority support and custom CRM API workflows.

No long-term lock-in. Cancel your subscription with at least 3 business days' notice before your renewal date to avoid being charged for the following month of service.

The Math

Why this pays for itself in weeks, not months

Let's run the numbers for an HVAC company doing $50K/month with a $6,000 average install/repair:

Current HVAC leads per month (estimate)40
Leads lost to missed calls & slow response-16 leads
Your close rate on contacted leads25%
HVAC jobs lost per month from response lag4 jobs
Average HVAC job ticket$6,000
Revenue you're losing every month$24,000

The Revenue Engine captures those lost leads automatically via missed call text back and AI chat. Even recovering just ONE lost AC install per month pays for the entire system — with revenue left over. This isn't an expense. It's a revenue operation.

Answers

Frequently Asked Questions

Do you integrate with my dispatch software?

Yes. We can integrate the AI receptionist with ServiceTitan, Housecall Pro, Jobber, and most other HVAC field service management platforms to automatically push leads and book appointments.

What if the AI doesn't know the answer?

The AI is trained on your specific HVAC services and protocols. If a homeowner asks a highly complex technical question, the AI gracefully escalates the conversation to your human team.

Is this just a website template?

No. While we build a high-converting front-end, the real product is the AI Speed-to-Lead infrastructure, missed call text back, and CRM automation running behind the scenes.

How does Missed Call Text Back work?

When an emergency HVAC lead calls and you don't answer, the system immediately texts them: "Hey, sorry we missed your call! How can we help with your heating or cooling?" This stops them from calling the next contractor.

The 90-Day Revenue Guarantee

If the Revenue Engine doesn't generate a return on your investment within 90 days of launch — I work for free until it does. No fine print. No asterisks. I take the risk so you don't have to. That's how much I believe in what this system does.

— Rob, Founder of Impetus Studio

Fit Check

Is this for you?

This is for you if...

  • You're an HVAC company doing $250K-$5M/year and ready to scale
  • You know you're losing missed calls but don't have a system to fix it
  • You're tired of paying for shared HVAC leads on Angi that go nowhere
  • You want to own your exclusive leads instead of renting them
  • You're willing to invest in infrastructure, not just another pretty website
  • You want a partner who's accountable to booked jobs, not just clicks

This is NOT for you if...

  • You just want a cheap website and don't care about lead generation
  • You're not willing to invest in growing your HVAC business
  • You expect results without dispatching techs to your own leads
  • You want a "set it and forget it" solution with zero involvement
  • You're looking for the lowest price, not the highest return
  • You're not doing at least $250K/year in revenue

Stay Ahead

Join the waitlist for future product updates

New automation modules, AI upgrades, and exclusive early access to tools we're building for home service businesses. Be the first to know.

By joining the waitlist, you agree to join my mailing list. No spam, just product updates and early access. You can unsubscribe at any time.

Your HVAC leads aren't waiting.
Your competitors aren't either.

5 spots per month. Each build gets my direct attention. When they're filled, the next opening is 30 days out.

Book a Free HVAC Revenue Leak Audit

Free 20-minute strategy call. No pressure. See how many HVAC leads you're losing.