Stop Losing Jobs to Slow Follow-Up.A competitor booked a job you should have won seconds ago.
Impetus Studio installs a done-for-you revenue system that captures missed calls, responds to new leads in seconds, qualifies homeowners, books jobs, and shows you where revenue is leaking.
Built for home service companies doing $750K to $7M a year.
Your company probably doesn't have a lead problem.
It has a revenue leak problem.
Most home service companies already pay for leads through Google, referrals, trucks, yard signs, SEO, ads, and repeat customers. The problem is what happens after someone reaches out. If the call is missed, the form sits too long, or the follow-up is weak, that lead becomes someone else's job.
Missed calls after hours
Emergencies happen at night and on weekends. Voicemail loses them.
Forms answered too late
A web form that sits for an hour is already talking to a competitor.
No instant text-back
Nothing reaches the homeowner in the seconds that decide the job.
No automated follow-up
One touch and done. Most estimates never get a second message.
No clear pipeline
Leads live in a notebook, a voicemail, and three inboxes.
No owner dashboard
You cannot see where booked jobs are slipping away.
No seasonal reactivation
Old leads and past customers go quiet instead of rebooking.
No consistent reviews
Review requests are manual, so they rarely happen.
Meet the Revenue Engine.
Impetus Studio connects the pieces your business already depends on: phone calls, website forms, Google leads, CRM, follow-up, booking, reviews, and reporting. Then we install the workflows that keep jobs from slipping through the cracks.
Missed-call text-back
Every unanswered call gets an instant text, so the homeowner does not move on to the next name on Google.
Speed-to-lead automation
Calls, forms, and Google leads get a reply in seconds, day or night, before your competitor even sees them.
AI lead qualification
The system collects ZIP, urgency, and job type, then tags the lead so your team gets a clean, ready-to-work handoff.
Booking and handoff workflows
Qualified leads are moved toward a booked slot or routed to your CSR or dispatcher with the details already gathered.
CRM and pipeline setup
Every lead lands in one pipeline with clear stages, so nothing gets lost between first contact and booked job.
Website conversion improvements
Tap-to-call, fast forms, and clear offers turn more of your existing traffic into calls and booked appointments.
Review request automation
After a completed job, the system asks for a review while the customer is happy, building the local reputation that wins the next call.
Seasonal reactivation campaigns
Old leads and past customers get timely, relevant outreach before peak season, pulling booked jobs from a list you already own.
Owner dashboard
See response times, captured leads, booked opportunities, and follow-up coverage in one place, without digging.
Integration-ready. The Engine can connect with ServiceTitan, Housecall Pro, Jobber, GoHighLevel, Zapier, Make, and n8n. Available connections depend on your current software stack, and we confirm what is supported during the audit before anything is promised.
From leaks to a live revenue system, in four steps.
Audit
We find where leads are leaking: missed calls, slow form response, weak follow-up, poor website conversion, and unclear pipeline tracking.
Install
We build the workflows, automations, pages, messages, and dashboard your team needs to capture and book more jobs.
Launch
We connect the system to your current tools and test every path: calls, forms, texts, bookings, follow-up, and reporting.
Optimize
We review performance, improve conversion points, and help your team tighten the revenue system over time.
What the first two minutes look like.
Here is how a single homeowner inquiry moves through the Engine. This is an illustrative example, not a guaranteed outcome for every lead.
Every path is built around how your team actually dispatches and books.
Start with a free Revenue Leak Audit.
Before we install anything, we show you exactly where booked jobs are slipping away. It is the easiest yes, and it is genuinely useful whether or not you work with us.
Simple pricing for a real system.
One setup fee, then a flat monthly retainer. No percentage of your sales, no per-lead charges, no surprises.
Best for smaller growing companies that need the core system installed.
- Missed-call text-back
- Website form follow-up
- Basic CRM or pipeline setup
- Basic lead capture workflows
- Review request automation
- Monthly performance check-in
- Basic dashboard
Best for companies ready to tighten follow-up, booking, and seasonal revenue.
- Everything in Starter
- AI SMS lead qualification
- Advanced follow-up workflows
- Seasonal reactivation campaigns
- Landing page improvements
- Google Business Profile recommendations
- Enhanced dashboard
- Call and form tracking where supported
- Monthly optimization
Best for larger companies, multi-location teams, or more complex software.
- Everything in Growth
- Multi-location workflows
- Advanced CRM integration planning
- Dispatcher and CSR handoff logic
- Sales pipeline reporting
- Custom automation paths
- Campaign strategy
- Priority optimization
- Quarterly revenue system review
Final pricing depends on your current software stack, number of locations, lead sources, and workflow complexity. We confirm scope during the audit so there are no surprises.
The 90-Day Installation Guarantee
If we cannot get your core Revenue Engine installed, tested, and live within 90 days because of our execution, we keep working at no additional monthly cost until the agreed system is live.
We also define success metrics with you before launch, including response time, captured leads, booked-call opportunities, workflow completion, and follow-up coverage. You will know exactly what "live and working" means for your business.
What the Engine measures.
We do not run on guesswork or vague claims. Here is what the system reports on from day one, so you can see the difference instead of taking our word for it.
Response time
How fast every lead gets a first reply.
Missed-call recovery
Calls caught and re-engaged by text.
Form response completion
Web leads that get a full reply.
Lead qualification rate
Leads with clean, usable details.
Booked opportunity count
Qualified leads moved toward a booking.
Review request volume
Requests sent after completed jobs.
Pipeline visibility
Every lead and stage in one view.
Reactivation response
Old leads and customers that re-engage.
Case studies coming soon. We will add verified client results here once they are confirmed. We do not publish invented numbers, fake testimonials, or borrowed logos.
Software alone doesn't fix revenue leaks.
A CRM stores leads. An AI receptionist answers calls. A marketing agency sends traffic. Impetus Studio installs the system that helps turn the demand you already have into booked jobs.
| Capability | Generic CRM | AI Receptionist | Marketing Agency | Impetus Studio |
|---|---|---|---|---|
| Captures missed calls | ||||
| Responds to website leads | ||||
| Qualifies homeowners | ||||
| Builds follow-up workflows | ||||
| Improves website conversion | ||||
| Connects your tools | ||||
| Creates owner dashboard | ||||
| Optimizes over time | ||||
| Done-for-you installation |
The point: each of those tools does one job well. The revenue leaks happen in the gaps between them. We install and connect the whole path, then keep tightening it.
Questions owners ask us.
Is this just an AI receptionist?
No. AI call answering can be part of the system, but the Revenue Engine is bigger than that. We build the lead capture, follow-up, booking, CRM, website, review, and reporting workflows around your business.
Do I need to change my current CRM?
Not always. We start with your existing tools and recommend the cleanest path. If your current stack can support the system, we work with it. If not, we show you the simplest upgrade path.
Does this replace my CSR or dispatcher?
No. It helps them. The goal is to catch leads faster, collect cleaner information, reduce manual follow-up, and give your team better handoffs.
How fast can this go live?
Most core systems can be installed in phases. The exact timeline depends on your current website, CRM, phone setup, lead sources, and integrations.
Do you guarantee more revenue?
We do not make vague revenue promises. We install and optimize the system designed to improve response speed, follow-up, visibility, and booked opportunities. Success metrics are defined before launch.
Who is this best for?
Home service companies doing roughly $750K to $7M a year that already generate leads but know too many opportunities are slipping through the cracks.
What happens during the free audit?
We review your website, lead capture, response process, follow-up, local presence, CRM and pipeline, and missed-call risk. Then we show you the highest-impact fixes.
Find the revenue leaks before your competitors book them.
If your company is already getting calls, forms, referrals, and Google traffic, the next move is simple: make sure every lead gets captured, followed up with, and moved toward a booked job.
Got it.
We will review your revenue system and follow up with next steps.