Limited to 5 builds per month

Your competitor just booked a lead
seconds ago.That should be your lead.

The Impetus Revenue Engine is an AI-automated speed-to-lead platform that turns your website into a 24/7 salesman — capturing, qualifying, and following up with every lead in under 60 seconds so you can focus on the work, not the chase.

See it live

A homeowner just found a roofing contractor on Google and submitted a form. Watch what happens next — automatically, with zero human involvement.

0:00 — Form Submitted

Lead captured. Tagged: Google Organic, Roofing.

0:14 — AI SMS Sent

Speed-to-lead: 14 seconds.

0:38 — Lead Responding

AI qualifying: service, urgency, availability.

1:15 — Qualified

Calendar link sent. Pipeline updated.

1:42 — Booked

Form to appointment: under 2 minutes.

Peak Roofing AZ

Revenue Engine

Live

System active

What you're watching

The Revenue Engine captured this lead the moment they hit submit. The AI is qualifying, gathering job details, and booking — all without a human touching anything.

The Problem

You're paying for leads.
Then letting them walk away.

Every contractor we audit has the same problem. Not a traffic problem. Not a design problem. A speed problem. The data is brutal:

47hrs

The average business takes 47 hours to respond to a new lead. By then, your competitor has already booked the job.

Forbes

78%

of customers buy from the first business to respond — regardless of price.

LeadConnect

391%

higher conversions when you respond within the first minute.

Velocify / Chili Piper

95%

of home service companies do not respond to leads within 5 minutes.

Valve+Meter

73%

booking rate when you respond via text in under 60 seconds. After 30 min? Just 4%.

DrivenResults Analysis, 2025

The Shift

A website is not a sales system.
An engine is.

The Digital Brochure Old Way

Looks nice, generates nothing
Leads hit a form and wait for hours
Follow-up depends on your memory
No tracking — you guess what's working
Invisible on Google in your market
Missed calls = missed revenue, forever
You pay for ads, then lose the lead anyway

Revenue Engine Impetus

Built to convert — every page has one job
AI responds to every lead in < 60 seconds
Automated nurture sequences run 24/7/365
Live dashboard — every lead, source, and ROI
Local SEO foundation built into every build
Missed call text-back captures lost leads
AI qualifies leads before they reach you

The System

What's inside the Revenue Engine

Four integrated layers that turn your online presence into an AI-powered revenue machine that works while you're on the job site.

Conversion Architecture

A high-performance website built to do one thing: turn visitors into booked jobs. Every headline, button, and page is engineered around your highest-value services. Mobile-first. Fast-loading. Designed for the homeowner who's scrolling at 10 PM with a problem that can't wait.

Strategy + Design + Build

AI Speed-to-Lead Infrastructure

The moment someone contacts you — form, call, or message — our AI system responds in under 60 seconds via SMS. No human needed. It engages the lead conversationally, answers their basic questions, gathers job details, and moves them toward booking. This is your 24/7 salesman that never sleeps, never forgets, and never takes a day off.

AI-Powered + Instant Response

Automated Follow-Up & Nurture

Missed call text-back. Multi-step SMS and email nurture sequences. Appointment reminders. Review requests after completed jobs. Database reactivation campaigns for your old leads. Every touchpoint is automated and optimized — so no lead ever slips through the cracks again.

Automation + Retention

Pipeline Visibility & Local SEO

A live dashboard that shows every lead, where it came from, and what it's worth. Combined with foundational local SEO — Google Business Profile optimization, keyword targeting, schema markup — so you start ranking where your customers are searching. No guessing. Just data.

Analytics + SEO + CRM

The Value

What you're getting

Custom Revenue Engine WebsiteConversion-optimized, mobile-first, built for your market	$5,000
AI Speed-to-Lead SystemSub-60-second response to every lead, 24/7/365	$2,500
Missed Call Text-Back AutomationCaptures 60%+ of leads that would otherwise ghost	$500
Automated Follow-Up & Nurture SequencesMulti-step SMS + email, appointment booking, review requests	$1,500
Lead Pipeline DashboardLive visibility into every lead, source, and conversion metric	$750
Local SEO FoundationGBP optimization, keyword targeting, schema, speed optimization	$1,500
AI Lead QualificationProspects are pre-qualified before they ever reach you	$1,000
Onboarding + Strategy SessionMarket mapping, competitor analysis, conversion path planning	$750
90-Day Revenue GuaranteeIf it doesn't pay for itself, I work free until it does	Priceless
Total System Value	$13,500+

Investment

How it works

This is a partnership, not a transaction. The Revenue Engine is built as a one-time project, then kept running with ongoing optimization. Your investment scales with your revenue — because I only win when you win.

Phase 1 — The Build

Custom Project Fee

One-time investment to design, build, and install the complete Revenue Engine — website, AI speed-to-lead system, automation, pipeline, and SEO foundation. Scoped to your business.

Typical builds start at $2,500 depending on scope. Includes everything in the value stack above. Timeline: 3-4 weeks from kickoff to live.

Phase 2 — The Retainer

6-8% of Monthly Revenue

Ongoing system optimization, AI tuning, SEO growth, automation updates, and performance monitoring. Your Revenue Engine keeps getting smarter and sharper every month.

If you do $10K/month, your retainer is roughly $600-$800/month. That's the cost of one job paying for a 24/7 AI salesman, lead system, and marketing engine. As you grow, the system scales with you — and so does my commitment to your results.

The Math

Why this pays for itself in weeks, not months

Let's run the numbers for a typical contractor doing $15K/month with a $3,000 average job:

Current leads per month (estimate)40

Leads lost to slow response (industry avg: 40%)-16 leads

Your close rate on contacted leads25%

Jobs lost per month from response lag alone4 jobs

Average job ticket$3,000

Revenue you're losing every month$12,000

The Revenue Engine captures those lost leads automatically. Even recovering half of them pays for the entire system — build and retainer — with revenue left over. This isn't an expense. It's a revenue operation.

The 90-Day Revenue Guarantee

If the Revenue Engine doesn't generate a return on your investment within 90 days of launch — I work for free until it does. No fine print. No asterisks. I take the risk so you don't have to. That's how much I believe in what this system does.

— Rob, Founder of Impetus Studio

Fit Check

Is this for you?

This is for you if...

You're a contractor doing $250K-$5M/year and ready to scale
You know you're losing leads but don't have a system to fix it
You're tired of paying for leads on Angi/HomeAdvisor that go nowhere
You want to own your leads instead of renting them
You're willing to invest in infrastructure, not just another pretty website
You want a partner who's accountable to results, not just deliverables

This is NOT for you if...

You just want a cheap website and don't care about leads
You're not willing to invest in growing your business
You expect results without being responsive to your own leads
You want a "set it and forget it" solution with zero involvement
You're looking for the lowest price, not the highest return
You're not doing at least $250K/year in revenue

Stay Ahead

Join the waitlist for future product updates

New automation modules, AI upgrades, and exclusive early access to tools we're building for home service businesses. Be the first to know.

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Your competitor just booked a lead seconds ago.That should be your lead.